Whitespark

Whitespark is a Canadian local-search company based in Edmonton, Alberta, selling citations and software.^{1 2 3 4} The company states that it offers citation cleanup and building alongside tracking, reputation and management software.^{3 4} Its current Public Evidence Score appears in the infobox for round 2026-09-pes1, dated 7 September 2026.

Background

The company trades as Whitespark Inc., with a footer notice carrying that name through 2026.^{5 6} The contact page gives an Edmonton office at Jasper Avenue, while directories list a second city address.^{1 2 7} The company states that it was founded in Edmonton in 2005, and directories record February of that year.^{5 2} The BBB profile names Darren Shaw as president and describes the business as a corporation.² No provincial registry extract was retrieved, so the corporate access number remains unrecorded as of September 2026.²

Services

The company states that the Listings Service combines cleanup on major sites with new directory submissions.³ The company states that custom packages cover selectable general, industry and regional listings for buyers.³ Its software line spans citation finding, position tracking, grid reports, business-profile management and reputation tools.^{4 8} Done-for-you search services cover business-profile management and local search optimisation for client sites each month.⁹ The listings page also describes unbranded reporting and agency-email workflows for reseller use as of September 2026.³

Pricing

As of September 2026, the Cleanup plus Building package costs 399 dollars per location as a one-time fee.^{3 4} All listings prices are stated in dollars, with custom packages starting at 20 dollars per listing.³ Volume discounts of five to twenty percent apply to larger listings orders placed together.³ As of September 2026, citation software starts at 33 dollars monthly, with position tracking from 14 dollars monthly.^{4 8} Grid reports start at 10 dollars monthly, while the management platform costs one dollar monthly per location.⁴ Reputation software costs 79 dollars monthly per location, with custom pricing for multi-location portfolios.⁴ Done-for-you search plans run from 499 to 1,999 dollars monthly and are sold through a quote route.^{4 9} Single listing updates cost two dollars each and complete inside two weeks of request.³

Terms and buyer protection

A public terms page governs software and services, with disputes set under Alberta and Canadian courts.⁶ The company states that paid software accounts receive no refunds because access begins immediately on purchase.⁶ Subscriptions cancel inside the account, renew automatically unless cancelled, and run until the period ends.⁶ Listings projects complete within four to six weeks measured from the finished intake date.³ Search services carry no minimum commitment and cancel at any time, while no replacement duration was found.^{9 6} The search questions page refers readers to the terms and notes a thirty-day policy on content.⁹

Reputation

As of September 2026, Trustpilot shows 4.0 from three reviews, with two reviews left in the previous twelve months.¹⁰ The Trustpilot profile is unclaimed and shows no history of review solicitation or platform alerts.¹⁰ As of September 2026, the citation-finder product holds 4.6 from nineteen reviews on G2, based on public search snippets.¹¹ The direct G2 page would not load during review, so its figures come from public search snippets instead.¹¹ A second G2 product page returned no readable content, and the archived Clutch capture shows no reviews.^{12 13} No review-platform alert or sanction flag was recorded on the rated profiles checked as of September 2026.^{10 11}

Delivery evidence

No live sample placements were found, so no delivery artefact could be checked directly.^{5 3} The homepage carries a testimonial from a window-company executive reporting higher sales and lower advertising spend.⁵ The testimonial names Vince Gilkey as marketing and sales lead, but gives no counts, dates or domains.⁵ A second homepage quote from Joy Hawkins is a referral statement with no checkable delivery artefact.⁵ The company states that payment covers manual submission labour and that it does not promise live listings.³ Its questions page adds that about thirty percent of submissions are live when the report is sent.³

Operational footprint

The company lists between eleven and fifty people on LinkedIn, with thirty-six employee profiles connected.⁷ The about page names one person on its public team surface as of September 2026.¹⁴ Contact runs through a help centre, the contact page, a listed telephone number 855-406-6050 and the account dashboard.^{1 2} No public email address or live-chat route was found on the contact surfaces checked.¹ The contact page gives the Jasper Avenue office address in Edmonton, Alberta, as the company base.¹

Value for money

The company publishes no unit price for a defined guest-post, niche-edit or monthly-link basket item.^{3 4} Its published prices cover citations, software subscriptions and quoted search retainers rather than placement units.^{4 9 3} The methodology page describes the price-basket comparison for priced placement units across all providers.

Penalties

No public route letting the buyer approve the directory list before submission was found.^{3 6 4} No outcome promises appear on public pages, and live listings are expressly disclaimed as of September 2026.^{3 9} The stated review-growth average describes past clients rather than promising any future result to buyers.⁹ No headline promise conflicting with the terms or footer text was found.^{6 9 3} Listings submissions go to third-party directories, with no sign of seller-controlled sites in evidence.³ No consumer alert or sanction notice appears on the review profiles on record as of September 2026.^{10 11} The company sells citations rather than backlink placements, so no hidden attribute default arises.^{3 4}

Category evidence

A dedicated listings page gives scope and prices for citation building, from custom orders to full cleanup packages.³ The page names package site lists, states the multi-week completion target, and disclaims any live-listing promise.³ Local search services appear on a dedicated page with monthly prices and no minimum commitment stated.^{9 4} Reseller evidence rests on unbranded listings reports and agency-email workflows, without dedicated samples or rules.^{3 7} AI visibility appears only in guides and as a call to action for the existing listings service, with no dedicated offer found.¹⁵ The listings service itself sells citation building and cleanup packages without an AI-specific price on its page.¹⁵

Frequently asked questions

What does Whitespark sell?

The company states that it offers citation cleanup and building alongside tracking, reputation and management software.^{3 4} A citation means a directory listing naming the business, distinct from an editorial backlink placement.³ Done-for-you search services cover business-profile management and local search optimisation for client sites monthly.⁹

How much does Whitespark charge?

As of September 2026, the Cleanup plus Building package costs 399 dollars per location as a one-time fee.³ Custom packages start at 20 dollars per listing, with volume discounts for larger orders.³ Citation software starts at 33 dollars monthly, with position tracking from 14 dollars monthly.⁴

Can buyers approve submissions, and are citations dofollow?

No public route letting the buyer approve the directory list before submission was found.³ The company sells citations rather than backlink placements, so no hidden attribute default arises.³ The company states that payment covers manual submission labour and that it does not promise live listings.³

What refund or cancellation terms apply?

The company states that paid software accounts receive no refunds because access begins immediately on purchase.⁶ Subscriptions cancel inside the account, renew automatically unless cancelled, and run until period end.⁶ Listings projects complete within four to six weeks measured from the finished intake date.³

Where is Whitespark based, and who runs it?

The contact page gives an Edmonton office at Jasper Avenue as the company base.¹ The company states that it was founded in Edmonton in 2005, with directories recording February.⁵ The BBB profile names Darren Shaw as president and describes the business as a corporation.²

How is Whitespark scored?

The current Public Evidence Score for the provider appears in the infobox beside the article lead. The methodology page describes how published evidence across the stated criteria forms the single published figure shown beside the lead. Readers comparing providers find the same published method behind each provider figure displayed here.

History

This article was created from the evidence gathered for scoring round 2026-09-pes1 during September 2026. The revision log beside the article records later changes with their editors and reasons.

See also

• Best local citation building services
• Best local link building services
• Best white label link building services
• Local citations
• Methodology